Gucci launches cosmetics line at Milan Fashion Week

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Italian fashion label Gucci is joining the world of cosmetics by debuting the new line with Charlotte Casiraghi of Monaco at Milan Fashion Week.

Italian fashion label Gucci is joining the world of cosmetics by debuting the new line with Charlotte Casiraghi of Monaco at Milan Fashion Week.

On Sept. 17, the brand launched the make-up line, Gucci Cosmetics, at a cocktail party at its Milan flagship store. This entrance into cosmetics will likely create a broader audience for the brand and allow Gucci to compete with other fashion brands who have already entered the world of cosmetics.

Made up in Gucci
The new line was presented through a special product display and a sneak peek into the digital campaign that will surround the collection. Ms. Casiraghi will be the face of the collection.

Gucci Eye, Gucci Lip and Gucci Nail will lead the collection along with products for skin. The launch mixes the brand’s fashion with beauty.

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